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The Problem With Influencers
Why influencer marketing is hurting the youngest generation.
It takes roughly 25 years for a brain to fully develop. However, at the mere ages of young adolescence, there are teens making millions, winning awards, understanding college level Algebra, or excelling at a sport.
“It’s a paradoxical time of development. These are people with very sharp brains, but they’re not quite sure what to do with them.” — Frances E. Jensen
There’s no doubt that being young doesn’t mean you can’t be intelligent or gifted. But it also doesn’t mean that you aren’t easily mesmerized by a screen full of pictures.
To be scientifical about this, teenagers have fast-growing synapses and sections that remain unconnected which leads to making more impulse decisions and being easily influenced by others.
We are living in the age of technology. Therefore, teenagers can be influenced just by sitting on their phones.
It’s a cultural phenomenon. One that is creating thousands of jobs for people who wish to be the ones influencing others.
All you need is a platform and a voice. Here are a few:
